The Medium Is The Massage x Marshall McLuhan

The Medium is the Massage combines Quentin Fiore's striking graphic design with Marshall McLuhan's groundbreaking analysis of media and technology. This Penguin Modern Classics edition showcases McLuhan’s 1960 work, which explores how technology transforms society, personal lives, and sensory experiences. By blending text, images, and photography, McLuhan's theories challenge us to rethink the impact of communication methods on our world. His foresight into media’s role, from real-time news to the "Global Village," remains remarkably ahead of its time.